Grocery Store Marketing Strategies

Having a solid online and in-store marketing plan is important because it will help your store gain customers as well as keep them coming back. Using the right grocery store marketing strategies and following grocery store trends can ensure that you reach your target audience and get them notified of upcoming sales and more. Learn how to create your own strategy plan and get your store’s name out there.

How to Create a Grocery Store Marketing Strategy

To get started, you’ll want to create a strategy that has both online and in-store approaches. A few of the most effective strategies include:

Online Digital Marketing Strategies

• User-friendly app for online orders and coupons


• Targeted advertising with search engine marketing and display ads


• Email marketing campaigns


• Customer loyalty programs


• Social media presence


• Optimizing posts for local search using Google My Business and other directories

In-Store Marketing Strategies

• In-store advertising


• Eye-catching displays and signage


• Free samples


• Engaging checkout experiences

How to Create a Marketing Budget

It’s important to set a grocery store marketing budget and stick to it. So what does it cost? A typical marketing budget can range from 1% to 3% of total sales revenue depending on the needs of your business, the store’s location and level of competition.

The average return on advertising spend (ROAS) for grocery stores ranges from 2:1 to 4:1. This means that for every dollar spent on marketing, you can expect to earn two to four dollars in revenue.

Grocery Store Brand Awareness

When you think of your local grocery store, what comes to mind? Is it their colorful displays or their weekly sales? Maybe it’s a funny ad they’ve posted in the local paper. Creating brand awareness for your grocery store will help people remember your business when it’s time to grocery shop. Execute email campaigns for local customers, sponsor community events and even advertise on billboards or the radio. All of these things will keep you in your customers’ minds.