Secret Ingredients - Bub's BBQ, DeMotte, IN

/ Secret Ingredients / October 11

RJ Howard of Bub’s BBQ, DeMotte, IN speaks to Parts Town:

What is the most popular item on your menu?

Our most popular item is our famous pulled pork. Our ribs and smoked beef brisket have also made quite the name for themselves!

What is it about your restaurant that keeps customers coming back?

First and foremost the quality and consistency of the product. Just as important is how our customers are treated when they come in the door. Customer service and making every customer feel like friends and family is just as important as our food.

What one thing does every restaurant owner need to know to be successful?

I’ll let you know when I get there! I think one of the biggest lessons I have learned is do not get caught up in the small incidentals and never loose sight of your craft.

What is the toughest challenge your restaurant has faced?

The toughest challenge we have faced at Bub’s BBQ is getting a handle on our food production. Being our meats take anywhere from 4 to 18 hours to cook, I only produce so much per day and when we run out, we are out. It’s both a blessing and a curse. We’re doing a lot of work currently to get our heads around that task and I see that challenge ending for us very soon.

What strategies have worked best for you on the Internet?

Social media is our best friend! Bub’s BBQ utilizes primarily Facebook and Twitter, along with our website as our means of communication with our customer base. It’s amazing how well it works. We have had people travel 2+ hours to come to our little corner of the world to eat because someone was talking about us on Twitter! I would say 80% of our customer base now comes from 30+ miles away and that is due to good old-fashion word-of-mouth and social media.

How has your relationship with Parts Town been?

Our relationship with Parts Town, has been great. Unfortunately, I find myself frantically running to the Parts Town website whenever on of my pieces of equipment has broken and I need a part fast. In all instances, Parts Town has had the parts I need, at the best price and gets it to me fast. Being right next door in Illinois helps expedite and get it to me right away. A great company and I would highly recommend them to all my food service friends!

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