With Valentine’s Day just around the corner, you can feel the love in the air. That means folks everywhere are looking for a place to enjoy an intimate meal, whether it’s couples, families or singles. So how can your establishment attract patrons and share the love? We have some easy Valentine’s Day restaurant promotion ideas to try this year.
Offer Desirable Deals
A special holiday like Valentine’s Day should include some enticing deals. Offer a free appetizer promo code for everyone who follows one of your social media channels. For couples dining at your restaurant, think about offering something complimentary; for example, free glasses of champagne or a delicious, shareable dessert not only make a great incentive, but they also are the perfect accents to a romantic date night. Or consider a special discount for those ordering delivery or takeout and maybe a free dessert for those who want the at-home experience.
Another possible deal is an affordable set menu with multiple courses. That actually brings us to our next idea…
Make Dinners for Two
Instead of the usual options on the menu, offer a special table d’hôte menu or to-go special with multicourse meals for two. Each meal should be at a set price and include an appetizer, a soup or salad, an entrée with sides and a dessert. For a romantic occasion like Valentine’s Day, consider featuring some aphrodisiac-inspired foods and ingredients like avocados, chili peppers, chocolate and oysters.
Create a Romantic Setting
A romantic dinner requires the right ambiance. Set the tone of the evening for in-house dining by creating the perfect, romantic atmosphere. Turn the lights down low and string up some white lights and heart-shaped décor. On the tables, create table settings featuring votive candles, rose petals and red linens. Also, make sure you play softer music that allows couples to enjoy a quiet conversation.
Try to set up your décor about a week before. Once you’ve staged an intimate setting, snap a few photos to post on your social media channels leading up to Valentine’s Day. Don’t be afraid to reshare or post new pictures on the actual day as well. These can help attract some last-minute reservations or couples looking to celebrate during the weekend.
Give Out Some Sweetheart Swag
Give your customers a special swag bag filled with Valentine’s Day goodies after each dinner or with each to-go order. Each bag can include everything from candy and coupons to candles and gift cards. Think about partnering with a local business or two for help with the giveaways. For instance, your swag can include a small box of chocolates, a coupon to your restaurant and a gift card to a local establishment.
Not sure who to partner with? Consider reaching out to boutiques or spas that offer couples’ massages. You also could partner with a nearby movie theater to offer gift cards or coupons. After all, a romantic dinner and a movie are the the perfect Valentine’s Day combo.
Spread the Love to Singles & Families
Sometimes, offering the polar opposite can go a long way. While other restaurants try to attract couples, show some love and affection to the single folks and families. For singles, offer a special menu or package that isn’t so couples-focused. Want to play the role of matchmaker? Partner up with a dating service or local group to set up a special speed-dating night in your restaurant. And make takeout just as special for any and all orders to make your customers feel the love.
For families, savings are big when dining out. A free appetizer or dessert is a good option, or you can offer free entrées for kids. Also, consider making cute dishes that appeal to little ones. Heart-shaped pizzas, hamburger buns or desserts can make the experience fun for the entire family.