{"id":12164,"date":"2023-12-07T11:04:39","date_gmt":"2023-12-07T17:04:39","guid":{"rendered":"https:\/\/www.partstown.com\/about-us\/?p=12164"},"modified":"2023-12-07T12:40:01","modified_gmt":"2023-12-07T18:40:01","slug":"holiday-hotel-marketing-tips","status":"publish","type":"post","link":"https:\/\/www.partstown.com\/about-us\/holiday-hotel-marketing-tips","title":{"rendered":"5 Hotel Marketing Tips to Use for the Holidays"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">The holidays are here, which means it\u2019s one of the busiest times of the year for your hotel. As your guests start making plans for the holidays, they\u2019ll need a comfortable place to stay, and you need to be ready to accommodate them. Now\u2019s the perfect time to capture the magic of the season and show what you can offer your guests during the most wonderful time of the year.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here are five simple hotel marketing tips to use this holiday season.<\/span><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<h2><strong>Plan in Advance<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Creating a hotel marketing plan will set you up for success later on and take a lot of the guesswork and worry for when December 1st rolls around. An easy hotel marketing tip for the holidays is to create a simple, central theme. Then, all you have to do is implement your holiday marketing strategy and follow through:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><strong>Choose a basic color scheme<\/strong><b> \u2013 <\/b>This will be the basis for all your decor, print ads, website and social media posts. Utilizing a set color scheme will be eye-catching for guests and set the tone for all your holiday promotions. Some common holiday color schemes to consider are:\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-17346 alignright\" src=\"https:\/\/www.partstown.com\/about-us\/wp-content\/uploads\/2019\/12\/Hotel-Towels-with-Holiday-Decor-5-Hotel-Marketing-Tips-to-Use-for-the-Holidays.png\" alt=\"Hotel Towels with Holiday Decor - 5 Hotel Marketing Tips to Use for the Holidays\" width=\"300\" height=\"200\" \/>Blue, silver and white\u00a0<\/span><\/li>\n<li aria-level=\"1\">Black, white and gold<\/li>\n<li aria-level=\"1\">Red and green<\/li>\n<\/ul>\n<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><strong>Select matching decorations<\/strong> <b>\u2013 <\/b><span style=\"font-weight: 400;\">Once the color scheme is picked out, you can bring the winter wonderland into every aspect of your business. <\/span><a href=\"https:\/\/www.partstown.com\/about-us\/restaurant-decorating-ideas-for-the-holiday-season\"><span style=\"font-weight: 400;\">Deck the halls with decorations<\/span><\/a><span style=\"font-weight: 400;\"> in the lobby of your hotel and post these images to your social media pages and website.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><strong>Prepare your promotional material <\/strong><b>\u2013<\/b><span style=\"font-weight: 400;\"> Some easy holiday promotion ideas for hotels could be discounts, posters, welcome signs, packages, etc. Better still, you can save the materials and reuse them next year. Just tweak the verbiage or the graphics so your guests will never be the wiser.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><strong>Craft a holiday menu<\/strong> <span style=\"font-weight: 400;\">\u2013 Devise specialty cocktails and dishes that not only showcase your holiday spirit but match your chosen color scheme. This could be as simple as tracing a snowflake out of chocolate syrup on a dessert plate or setting each table with special linens. But those extra touches are what guests remember, and happy sentiments often reflect in reviews.<\/span><\/li>\n<\/ul>\n<h2><strong>Offer Special Holiday Deals and Exclusive Packages\u00a0<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Everyone is looking for a good deal this time of year, so offering specials and discounted room packages will definitely catch the eye of your guests. Some holiday hotel ideas and tips include:<\/span><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><strong>Determine the best deals to offer<\/strong><span style=\"font-weight: 400;\"> \u2013 As you create your plan for the holiday season, make sure to display these on your website, social media channels and so on. That way, as people begin to shop around for a place to stay, they\u2019ll find your stellar deals.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><strong>Offer guests exclusive room packages<\/strong><span style=\"font-weight: 400;\"> \u2013 These are perfect for guests who are planning on staying on the property during the holidays or for those hosting an event in your hotel. For example, you can offer a New Year\u2019s Eve package that includes admission to your annual NYE bash, a free bottle of champagne and a discounted room for two.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><strong>Get in on the 12-days-of-giveaway bandwagon<\/strong><span style=\"font-weight: 400;\"> \u2013 With so many holiday marketing strategies and promo ideas out there, it can be hard to choose just one. So make it a 12-day long, gift-filled event. For example, it could be 12 days of promotions or small, complimentary gifts, like special chocolates on your guest\u2019s pillows.<\/span><\/li>\n<\/ul>\n<h2><strong>Share and Promote on Social Media<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">While you shouldn\u2019t neglect to update your website, your social media profiles are the perfect avenue for <a href=\"https:\/\/www.partstown.com\/about-us\/6-restaurant-social-media-tips\" target=\"_blank\" rel=\"noopener\">promoting and sharing<\/a> all the fun and festive happenings that are going on at your hotel.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A couple hotel marketing tips are to showcase everything from specials, deals, events and <\/span><a href=\"https:\/\/www.partstown.com\/about-us\/holiday-menu-ideas-for-your-restaurant\"><span style=\"font-weight: 400;\">holiday menu items<\/span><\/a><span style=\"font-weight: 400;\"> on your social media accounts, and encourage your followers to share, comment and like. You can even host a gift card giveaway on your social media accounts to generate further engagement.<\/span><\/p>\n<h2><strong>Don\u2019t Forget About Your Returning Guests\u00a0<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Catering to your regulars and previous guests during the holidays is an especially nice touch, as it\u2019ll make them choose your hotel over others.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here are some hotel marketing tips for the holidays to make them feel warm and welcome when the weather outside is frightful:\u00a0\u00a0<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-17345 alignright\" src=\"https:\/\/www.partstown.com\/about-us\/wp-content\/uploads\/2019\/12\/Wrapped-Gift-on-Hotel-Bed-5-Hotel-Marketing-Tips-to-Use-for-the-Holidays.png\" alt=\"Wrapped Gift on Hotel Bed - 5 Hotel Marketing Tips to Use for the Holidays\" width=\"300\" height=\"197\" \/><\/p>\n<ul>\n<li>Special pricing<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Free breakfast during their stay\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">A day at your in-house spa<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Complimentary meal at the on-property restaurant\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">If you\u2019re hosting holiday events like a New Year\u2019s Eve party, extend a personalized invitation and include a free bottle of champagne as an added touch.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">When marketing to guests who have visited your establishment in the past, inform them of the special pricing and maybe an additional incentive to tempt them to book with you again.<\/span><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<h2><strong>Host the Hottest Events Around<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Throwing holiday bashes and festive events not only makes guests want to stay at your hotel, but it&#8217;s also a great way to get locals interested. Just make sure to <\/span><a href=\"https:\/\/localiq.com\/blog\/when-should-you-start-holiday-marketing\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">market your ideas well in advance<\/span><\/a><span style=\"font-weight: 400;\"> to clientele near and far.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">When you advertise these festivities, you can offer additional perks and incentives. Some hotel marketing tips to use during the holidays could be:\u00a0<\/span><\/p>\n<ul>\n<li>Making it so every reservation you book before a certain date receives a special voucher to use later<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Having special pricing on a limited-time menu<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Hosting a Christmas Eve buffet or New Year\u2019s Eve party for those spending Christmas in a hotel.\u00a0<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">No matter what event you put on, this is a perfect opportunity to get the word out about your business and generate new leads and gain a larger clientele.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Get ready for the most wonderful time of the year with additional <\/span><a href=\"https:\/\/www.partstown.com\/about-us\/holiday-restaurant-promotions-ideas\"><span style=\"font-weight: 400;\">holiday promotion ideas<\/span><\/a><span style=\"font-weight: 400;\">, tips on how to <\/span><span style=\"font-weight: 400;\">utilize your social media accounts<\/span><span style=\"font-weight: 400;\"> and more from Parts Town!<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The holidays are here, which means it\u2019s one of the busiest times of the year for your hotel. As your guests start making plans for the holidays, they\u2019ll need a comfortable place to stay, and you need to be ready to accommodate them. Now\u2019s the perfect time to capture the magic of the season and [&hellip;]<\/p>\n","protected":false},"author":553,"featured_media":17344,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[7,548],"tags":[662,550,661],"class_list":["post-12164","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-holiday","category-hotels-hospitality","tag-holiday-marketing","tag-hotel-marketing","tag-marketing-tips","wpautop"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>5 Hotel Marketing Tips to Use for the Holidays - Parts Town<\/title>\n<meta name=\"description\" content=\"Don&#039;t fall behind this holiday season. 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