{"id":15145,"date":"2021-07-27T09:43:46","date_gmt":"2021-07-27T14:43:46","guid":{"rendered":"https:\/\/www.partstown.com\/about-us\/?p=15145"},"modified":"2021-07-27T09:44:27","modified_gmt":"2021-07-27T14:44:27","slug":"how-to-make-a-catering-menu-that-grows-business","status":"publish","type":"post","link":"https:\/\/www.partstown.com\/about-us\/how-to-make-a-catering-menu-that-grows-business","title":{"rendered":"How to Make a Catering Menu That Grows Business"},"content":{"rendered":"<p>In the restaurant business, it\u2019s important to always look for new ways to delight your guests. One way to improve the customer experience for both new and existing customers is to offer a catering menu. With the <a href=\"https:\/\/www.restaurant365.com\/blog\/what-is-the-average-profit-margin-for-a-restaurant\">catering averaging a profit margin between 7-8%<\/a>, your restaurant can easily grow its overall profit margin. But how do you start? These small tips and tricks will help you decide how to make a catering menu, so you can bring in a new revenue stream and grow the business without drastically growing expenses.<\/p>\n<h2><strong>1. Match the Catering Menu with Your Restaurant Menu<\/strong><\/h2>\n<p>The catering side of your business should mirror the similar quality and pricing of your full-service menu. Choosing what goes on the menu and how you structure it is about making the best choices for your restaurant and guests. For the style of your menu, you can choose between buffet or plated as well as what type you want:<\/p>\n<ul>\n<li><strong>Offshoot of your current menu &#8211;<\/strong>\u00a0This can help guests, customers, and regulars love your restaurant even more since you\u2019ll be offering guests\u2019 favorite dishes at scale.<\/li>\n<li><strong>Themed &#8211;<\/strong>\u00a0If you offer multiple unique dishes or your restaurant has a specific cultural or signature theme, you can employ this in your catering menu. For example, Greek or BBQ.<\/li>\n<li><strong>Seasonal, farm-to-table or rotational &#8211;<\/strong>\u00a0If your restaurant sources farm-fresh ingredients or <a href=\"https:\/\/www.partstown.com\/about-us\/easy-summer-menu-ideas-for-your-restaurant\">want to play up the seasons<\/a>, allow this to be reflected in your catering menu.<\/li>\n<li><strong>Guest requests &#8211;<\/strong>\u00a0If a customer wants your restaurant\u2019s take on a specific dish or cuisine, and you feel you can meet their requests, give it a shot.<\/li>\n<\/ul>\n<h2><strong>2. Know Your Numbers<\/strong><\/h2>\n<p>The following metrics are important to account for when building your catering menu. They\u2019re crucial for your new revenue stream to be successful, making you aware of how you\u2019ll turn a profit and what that profit will be.<\/p>\n<ul>\n<li><strong>Cost per plate <em>(total food cost divided by total guests served)<\/em><\/strong><\/li>\n<li><strong>Cost per person<\/strong><\/li>\n<li><strong>Number of guests<\/strong><\/li>\n<li><strong>Labor hours<\/strong><\/li>\n<li><strong>Profitability<\/strong><\/li>\n<\/ul>\n<p>To determine profitability, add the cost of food, labor and materials. Then, subtract that total from the gross revenue.<\/p>\n<h2><strong>3. Pricing the Catering Menu<\/strong><\/h2>\n<p>A chef or restaurant owner should have an idea of costs from the regular menu, which will help in pricing catering menu items appropriately. You\u2019ll want it to be profitable but not so aggressive that it\u2019s too high of a markup and customers will go running. Remember that customers are usually prepared to spend hundreds or even thousands of dollars on catering, so they\u2019ll be eager to cut costs wherever they can.<\/p>\n<h2><strong>4. Set Up Your Schedule<\/strong><\/h2>\n<p>Offering catering year-round will ensure you get the best revenue from it. Wedding season is typically the busiest time for catering, but there are other events that happen outside of the May to September timeline that your restaurant could value by having a catering menu all year. Expanding from day-to-day restaurant functions with catering will help servers, your brand and the overall revenue for your restaurant, so you shouldn\u2019t limit to just one season.<\/p>\n<p>No matter what kind of catering menu you offer, make sure your regulars know that you offer catering. Post signage in your restaurant, advertise it on your website and social media, and include it in your full-service menu as an add-on or blurb.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>In the restaurant business, it\u2019s important to always look for new ways to delight your guests. One way to improve the customer experience for both new and existing customers is to offer a catering menu. With the catering averaging a profit margin between 7-8%, your restaurant can easily grow its overall profit margin. But how [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":15146,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[10,15],"tags":[1208,1209,490,394],"class_list":["post-15145","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-foodservice-tips","category-restaurants","tag-catering","tag-catering-menu","tag-menu","tag-menu-ideas","wpautop"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How to Make a Catering Menu That Grows Business - Parts Town<\/title>\n<meta name=\"description\" content=\"Looking to add catering as an option? 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