{"id":15863,"date":"2022-05-06T14:11:40","date_gmt":"2022-05-06T19:11:40","guid":{"rendered":"https:\/\/www.partstown.com\/about-us\/?p=15863"},"modified":"2024-03-29T13:34:30","modified_gmt":"2024-03-29T18:34:30","slug":"how-to-choose-a-restaurant-location","status":"publish","type":"post","link":"https:\/\/www.partstown.com\/about-us\/how-to-choose-a-restaurant-location","title":{"rendered":"How to Choose a Restaurant Location"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Restaurateur Rich Melman said that 80% of a restaurant\u2019s success is determined before it opens. Many decisions have to be made before you serve your first guest, and choosing a location is probably the most important.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you need help, this guide on how to choose a restaurant location outlines the criteria you should consider when selecting a site. If you pick the right spot, you will put your <a href=\"https:\/\/www.partstown.com\/about-us\/how-to-start-a-restaurant\" target=\"_blank\" rel=\"noopener\">new restaurant business<\/a> on the path to success before it even opens.<\/span><\/p>\n<h2><strong>The Neighborhood<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">When looking for a restaurant location, the first step is selecting a neighborhood. When determining if your restaurant would do well in an area, you should ask yourself:<\/span><\/p>\n<h3><em><span style=\"font-weight: 400;\">Potential Customers<\/span><\/em><\/h3>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><strong>Is the area busy? &#8211;<\/strong> <span style=\"font-weight: 400;\">Foot traffic usually correlates with higher sales, so opening a restaurant on a busy street or near a shopping mall will give you an advantage.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><strong>Is the area known for restaurants? &#8211;<\/strong><span style=\"font-weight: 400;\"> If you are in an area known for good food like New York\u2019s Little Italy or Chicago\u2019s Greektown, people will be more likely to try your restaurant since they will assume that your food will live up to the neighborhood\u2019s reputation.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><strong>Is it near your target market? &#8211;<\/strong> <span style=\"font-weight: 400;\">80% of your customers will be within 3-5 miles of your restaurant, so be sure that likely customers are nearby. For example, if you have a donut shop, selecting a location near a train station to serve hungry commuters is a smart idea.<\/span><\/li>\n<\/ul>\n<h3><em><span style=\"font-weight: 400;\">Neighborhood Environment<\/span><\/em><\/h3>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><strong>Does the \u201cfeel\u201d of the neighborhood fit your restaurant? &#8211;<\/strong><span style=\"font-weight: 400;\"> Most people expect a fine-dining restaurant to be in an affluent area and a dive bar in a gritty one, so make sure that the surrounding area fits your restaurant.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><strong>Is the area safe? &#8211;<\/strong> <span style=\"font-weight: 400;\">Nobody wants to be the victim of a crime, including your guests, so it\u2019s important to choose an area where diners will feel safe.<\/span><\/li>\n<\/ul>\n<div id=\"attachment_15868\" style=\"width: 739px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-15868\" class=\"size-full wp-image-15868\" src=\"https:\/\/www.partstown.com\/about-us\/wp-content\/uploads\/2022\/05\/How-to-Choose-a-Location-for-Your-Restaurant-Neighborhood.png\" alt=\"How to Choose a Location for Your Restaurant - Neighborhood\" width=\"729\" height=\"444\" \/><p id=\"caption-attachment-15868\" class=\"wp-caption-text\">An importance consideration is whether or not your restaurant fits the &#8220;feel&#8221; of the surrounding neighborhood.<\/p><\/div>\n<h2><strong>Accessibility<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">It\u2019s also important to consider accessibility. You want to make it as easy as possible for people to visit your restaurant, so be sure to consider:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><strong>Is the transportation good? &#8211;<\/strong><span style=\"font-weight: 400;\"> If your restaurant is near transportation options like a main street, train station or bus route, people will be more likely to visit.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><strong>Is it easy to access? &#8211;<\/strong> <span style=\"font-weight: 400;\">Dunkin\u2019 Donuts opens stores on the side of the road where morning traffic is heavier so that it\u2019s convenient for drivers to stop. Although it may not seem like a big deal, making it easy and convenient to visit your restaurant is crucial.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><strong>Is there enough parking? &#8211;<\/strong> <span style=\"font-weight: 400;\">FitSmallBusiness.com\u2019s CEO <\/span><a href=\"https:\/\/www.youtube.com\/watch?v=T1dg_KAy3tI\"><span style=\"font-weight: 400;\">David Waring<\/span><\/a><span style=\"font-weight: 400;\"> says restaurants need 3 parking spaces per seat and a space for each employee. If guests circle the parking lot looking for a space, they might get frustrated and drive away, so having enough parking is essential.<\/span><\/li>\n<\/ul>\n<div id=\"attachment_15869\" style=\"width: 739px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-15869\" class=\"size-full wp-image-15869\" src=\"https:\/\/www.partstown.com\/about-us\/wp-content\/uploads\/2022\/05\/How-to-Choose-a-Location-for-Your-Restaurant-Parking.png\" alt=\"How to Choose a Location for Your Restaurant - Parking\" width=\"729\" height=\"444\" \/><p id=\"caption-attachment-15869\" class=\"wp-caption-text\">It&#8217;s important for your restaurant to have enough parking for both guests and staff.<\/p><\/div>\n<h2><strong>Competitors and Other Businesses<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Unless your restaurant is out in the country, there will be competitors and other businesses in the area. When thinking about how your business would interact with others, you should ask yourself a few questions:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><strong>Is the area saturated with restaurants? &#8211;<\/strong><span style=\"font-weight: 400;\"> Even though being in an area with a lot of restaurants can be beneficial, make sure that they\u2019re doing well. If they\u2019re struggling to attract enough customers, your restaurant will probably struggle, too.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><strong>Are you near potential competitors? &#8211;<\/strong> <span style=\"font-weight: 400;\">Ever notice how car dealerships cluster together? It seems counterintuitive, but choosing a location near competitors can be beneficial. If a restaurant\u2019s marketing efforts have helped it build a following in the area, at least a few of those people will see your restaurant and want to eat there out of curiosity.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><strong>Are there complementary businesses nearby? &#8211;<\/strong> <span style=\"font-weight: 400;\">Different businesses can serve the same people, so a smoothie bar near a gym or a pizza place near a movie theater would do well.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><strong>Are there other businesses that could negatively impact you? &#8211;<\/strong><span style=\"font-weight: 400;\"> Do members of the gym take over the strip mall parking lot after 5 o\u2019clock? If so, that location might not be ideal for a bar and grill.<\/span><\/li>\n<\/ul>\n<h2><strong>The Space<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">When choosing a restaurant location, evaluating the commercial space itself is essential. Important considerations to keep in mind include:<\/span><\/p>\n<h3><em><span style=\"font-weight: 400;\">The Outside<\/span><\/em><\/h3>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><strong>How noticeable is it? &#8211; <\/strong><a href=\"https:\/\/www.isasign.com\/importance-of-signs-in-the-restaurant-industry\/\"><span style=\"font-weight: 400;\">60% of Americans have driven past a business<\/span><\/a><span style=\"font-weight: 400;\"> they were looking for due to inadequate signage, so restaurants that lack a large sign or are tucked into a corner are handicapped from the beginning.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><strong>Was a restaurant there before? &#8211;<\/strong><span style=\"font-weight: 400;\"> If a successful restaurant was there in the past, there\u2019s something about that location that makes it good for a food business. Likewise, if restaurants pop up and then disappear there all the time, there\u2019s probably a reason why.<\/span><\/li>\n<\/ul>\n<h3><em><span style=\"font-weight: 400;\">The Inside<\/span><\/em><\/h3>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><strong>Is a restaurant buildout required? &#8211;<\/strong><span style=\"font-weight: 400;\"> If a restaurant wasn\u2019t there previously, you will have to make significant renovations and purchase expensive equipment, adding to your <\/span><a href=\"https:\/\/www.partstown.com\/about-us\/how-much-does-it-cost-to-start-a-small-restaurant\"><span style=\"font-weight: 400;\">restaurant startup costs.<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><strong>Do you want to buy or lease? &#8211;<\/strong><span style=\"font-weight: 400;\"> Buying has a higher initial cost, but it gives you more control over your future. If you don\u2019t want to buy, expect to sign a multi-year lease. If you sign a lease, remember to <\/span><i><span style=\"font-weight: 400;\">always<\/span><\/i><span style=\"font-weight: 400;\"> negotiate.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><strong>Is the space big enough? &#8211;<\/strong> <span style=\"font-weight: 400;\">Make sure there will be enough space for both guests and staff. In regards to the kitchen, you should have 5 square feet of kitchen space per diner, the kitchen not exceeding more than 30% of the total square footage.\u00a0<\/span><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Restaurateur Rich Melman said that 80% of a restaurant\u2019s success is determined before it opens. Many decisions have to be made before you serve your first guest, and choosing a location is probably the most important. If you need help, this guide on how to choose a restaurant location outlines the criteria you should consider [&hellip;]<\/p>\n","protected":false},"author":558,"featured_media":15867,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[10,15],"tags":[1342,184,489,1343,301,1214],"class_list":["post-15863","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-foodservice-tips","category-restaurants","tag-entrepreneurship","tag-independent-restaurants","tag-marketing","tag-restaurant-business","tag-restaurants","tag-starting-a-restaurant","wpautop"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How to Choose a Restaurant Location - Parts Town<\/title>\n<meta name=\"description\" content=\"This guide on how to choose 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