{"id":15951,"date":"2022-06-10T09:48:06","date_gmt":"2022-06-10T14:48:06","guid":{"rendered":"https:\/\/www.partstown.com\/about-us\/?p=15951"},"modified":"2022-06-10T10:07:27","modified_gmt":"2022-06-10T15:07:27","slug":"how-to-make-a-restaurant-landing-page","status":"publish","type":"post","link":"https:\/\/www.partstown.com\/about-us\/how-to-make-a-restaurant-landing-page","title":{"rendered":"How to Make a Restaurant Landing Page"},"content":{"rendered":"

Although the homepage serves as your site\u2019s table of contents, it probably isn\u2019t optimized for making conversions. That\u2019s why a landing page, a separate page that directs visitors to make a purchase or give contact information, is such a powerful restaurant marketing tool.<\/span><\/p>\n

Landing pages are especially useful if you\u2019re driving <\/span>paid traffic<\/span><\/a> to your site. By learning how to make a restaurant landing page, you can increase sales and collect leads while spending your advertising dollars as efficiently as possible.<\/span><\/p>\n

Above The Fold (ATF)<\/strong><\/h2>\n

Marketers divide landing pages into two sections: <\/span>Above the Fold (ATF)<\/span><\/i>, the top of the page users can see without scrolling down, and <\/span>Below the Fold (BTF)<\/span><\/i>, the part below that users must scroll down to see.<\/span><\/p>\n

The Above the Fold section is your first point of contact with potential customers, so it contains the page\u2019s most important elements. If you optimize the ATF landing page elements correctly, you can improve the page\u2019s effectiveness dramatically.<\/span><\/p>\n

Main Headline<\/span><\/em><\/h3>\n