{"id":16083,"date":"2022-08-10T14:25:06","date_gmt":"2022-08-10T19:25:06","guid":{"rendered":"https:\/\/www.partstown.com\/about-us\/?p=16083"},"modified":"2023-12-13T08:35:42","modified_gmt":"2023-12-13T14:35:42","slug":"restaurant-menu-design-psychology","status":"publish","type":"post","link":"https:\/\/www.partstown.com\/about-us\/restaurant-menu-design-psychology","title":{"rendered":"Restaurant Menu Design Psychology Tips to Boost Profits"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">The menu is your restaurant\u2019s main sales tool, so engineering it to maximize revenue is crucial. Since small tweaks can lead to big changes, this guide on restaurant menu design psychology gives tips on how to structure your menu to encourage customers to order <a href=\"https:\/\/www.partstown.com\/about-us\/most-profitable-restaurant-menu-items\">profitable dishes<\/a>.<\/span><\/p>\n<h2><strong>Menu Size<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">When it comes to physical dimensions and number of items, more isn\u2019t always better. You don\u2019t want to overwhelm your guests, neither with the number of options nor the proportions of the menu. If you\u2019re not sure how big your menu should be, here are a few tips:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><strong>30-Something Items &#8211;<\/strong><span style=\"font-weight: 400;\"> Studies have shown that if people have either too few or too many choices, they\u2019re less likely to make a decision. That\u2019s why restaurant consultants suggest 7 menu items per category, about 35 options in total, for most establishments.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><strong>2 Panels &#8211;<\/strong> <span style=\"font-weight: 400;\">Consultant <\/span><a href=\"https:\/\/www.menucoverdepot.com\/resource-center\/articles\/restaurant-menu-engineering\/\"><span style=\"font-weight: 400;\">Greg Rapp<\/span><\/a><span style=\"font-weight: 400;\"> says 2-panel menus are large enough to give the \u201cfeeling of a full dining experience\u201d without being overwhelming. If for some reason you can\u2019t fit everything on 3 or 4 pages, consider putting your dessert or drink options on separate menus.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><strong>9\u201d x 13\u201d or 8.5\u201d x 11\u201d &#8211;<\/strong><span style=\"font-weight: 400;\"> While the most common menu size is 9\u201d x 13\u201d, 8.5\u201d x 11\u201d menus are common, too. Although 12\u201d x 18\u201d menus are acceptable, bulky menus are not only hard to hold but also overwhelming, interfering with the decision-making process.<\/span><\/li>\n<\/ul>\n<h2><strong>Menu Layout<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">The layout is an important element of restaurant menu design psychology. By placing your most profitable items where customers are likely to see them, you can encourage customers to order those dishes, boosting revenue. When designing your layout, keep in mind concepts such as:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><strong>\u201cSweet Spot\u201d &#8211;<\/strong><span style=\"font-weight: 400;\"> Traditionally, restaurateurs have put items they wanted to promote in the \u201cgolden triangle\u201d formed by the middle, upper-right and upper-left of the menu, the direction in which past research showed that people\u2019s eyes move when reading the menu. Since more modern research suggests that people actually<\/span><a href=\"https:\/\/www.eurekalert.org\/news-releases\/829582\"> <span style=\"font-weight: 400;\">read menus sequentially<\/span><\/a><span style=\"font-weight: 400;\">, a good compromise is to put profitable items at the top of the menu so customers can see them clearly.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><strong>Visual Cues &#8211;<\/strong> <span style=\"font-weight: 400;\">In addition to placing profitable menu items in highly-visible areas, you can draw attention to them in other ways, too. Putting a box or circle around an item you really want to promote will grab customers\u2019 attention and encourage them to order it.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><strong>Strategic Images &#8211;<\/strong><span style=\"font-weight: 400;\"> If there are no other pictures on a page, adding a photo of a menu item can increase sales by up to 30%. Using a lot of photos decreases their effectiveness, so only include images of dishes you really want people to order.<\/span><\/li>\n<\/ul>\n<div id=\"attachment_16089\" style=\"width: 739px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-16089\" class=\"size-full wp-image-16089\" src=\"https:\/\/www.partstown.com\/about-us\/wp-content\/uploads\/2022\/08\/Restaurant-Menu-Design-Psychology-2-Panel-Menu.jpg\" alt=\"Restaurant Menu Design Psychology - 2-Panel Menu\" width=\"729\" height=\"444\" \/><p id=\"caption-attachment-16089\" class=\"wp-caption-text\">Restaurant consultants say that 2-panels is the optimal menu size.<\/p><\/div>\n<h2><strong>Listing Prices<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Once you\u2019ve <\/span><a href=\"https:\/\/www.partstown.com\/about-us\/restaurant-menu-pricing-strategies\"><span style=\"font-weight: 400;\">set menu prices<\/span><\/a><span style=\"font-weight: 400;\">, listing them effectively is one of the most important parts of restaurant menu design psychology. You want to state your prices clearly without having customers dwell on them, so you need to be subtle. Experts usually suggest:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><strong>No Lists &#8211;<\/strong><span style=\"font-weight: 400;\"> Although many restaurant menu pages have dishes on the left and prices on the right, a big column of prices makes it easy for customers to compare numbers and make decisions based on how much they\u2019re spending.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><strong>Blend In &#8211;<\/strong><span style=\"font-weight: 400;\"> A <\/span><a href=\"https:\/\/www.neurosciencemarketing.com\/blog\/articles\/neuro-menus-and-restaurant-psychology.htm\"><span style=\"font-weight: 400;\">NeuroscienceMarketing.com article<\/span><\/a><span style=\"font-weight: 400;\"> cites a Cornell study in which customers spent less money when menu prices included $ signs. So, it\u2019s a good idea to list prices as just numbers, without the $: don\u2019t rub in the fact that people are about to part with their hard-earned money.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><strong>Decoy Items &#8211;<\/strong> <span style=\"font-weight: 400;\">Some restaurants put expensive items at the top of the menu to make the others seem less expensive. Research shows most people order neither the most nor the least expensive dish, so strategically-placed decoys can boost sales of other items.<\/span><\/li>\n<\/ul>\n<h2><strong>Get Creative<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Even though your menu is essentially a product and price list, adding some color and creativity can boost sales. If you\u2019re not sure where creativity and psychology intersect when it comes to menu design, try including:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><strong>Appetite-Inducing Colors &#8211;<\/strong> <span style=\"font-weight: 400;\">Many famous restaurants use red, yellow and orange because warm colors are known to stimulate hunger. If it fits your brand, be sure to incorporate at least one of these colors into your menu design.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><strong>Appealing Descriptions &#8211;<\/strong> <span style=\"font-weight: 400;\">Instead of just putting \u201capple pie\u201d on your menu, adding a description calling it \u201chomestyle apple pie made with orchard-fresh apples and flavorful spices\u201d will make it sound much more appealing and entice customers to order it.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><strong>Interesting Fonts &#8211;<\/strong> <span style=\"font-weight: 400;\">While readability is important, using a font with a bit of character can build your brand and encourage future visits. If you\u2019re looking for something more interesting than Arial or Times New Roman, ThePrintAuthority.com has a good list of <\/span><a href=\"https:\/\/theprintauthority.com\/10-delicious-restaurant-menu-fonts\/\"><span style=\"font-weight: 400;\">restaurant menu fonts<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>The menu is your restaurant\u2019s main sales tool, so engineering it to maximize revenue is crucial. Since small tweaks can lead to big changes, this guide on restaurant menu design psychology gives tips on how to structure your menu to encourage customers to order profitable dishes. Menu Size When it comes to physical dimensions and [&hellip;]<\/p>\n","protected":false},"author":558,"featured_media":16090,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[10,15],"tags":[1342,184,489,1343,408,301,1214],"class_list":["post-16083","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-foodservice-tips","category-restaurants","tag-entrepreneurship","tag-independent-restaurants","tag-marketing","tag-restaurant-business","tag-restaurant-promotions","tag-restaurants","tag-starting-a-restaurant","wpautop"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Restaurant Menu Design Psychology Tips to Boost Profits - Parts Town<\/title>\n<meta name=\"description\" content=\"These restaurant menu design psychology tips can boost profits by subtly guiding customers to revenue-generating menu items.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.partstown.com\/about-us\/restaurant-menu-design-psychology\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Restaurant Menu Design Psychology Tips to Boost Profits - Parts Town\" \/>\n<meta property=\"og:description\" content=\"These restaurant menu design psychology tips can boost profits by subtly guiding customers to revenue-generating menu items.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.partstown.com\/about-us\/restaurant-menu-design-psychology\" \/>\n<meta property=\"og:site_name\" content=\"Parts Town\" \/>\n<meta property=\"article:published_time\" content=\"2022-08-10T19:25:06+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-12-13T14:35:42+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.partstown.com\/about-us\/wp-content\/uploads\/2022\/08\/Restaurant-Menu-Design-Psychology-Boost-Profits.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"729\" \/>\n\t<meta property=\"og:image:height\" content=\"444\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Parnell Dean\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Parnell Dean\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.partstown.com\\\/about-us\\\/restaurant-menu-design-psychology#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.partstown.com\\\/about-us\\\/restaurant-menu-design-psychology\"},\"author\":{\"name\":\"Parnell Dean\",\"@id\":\"https:\\\/\\\/www.partstown.com\\\/about-us\\\/#\\\/schema\\\/person\\\/d6c2517b40a954e54326ba99178d531d\"},\"headline\":\"Restaurant Menu Design Psychology Tips to Boost Profits\",\"datePublished\":\"2022-08-10T19:25:06+00:00\",\"dateModified\":\"2023-12-13T14:35:42+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.partstown.com\\\/about-us\\\/restaurant-menu-design-psychology\"},\"wordCount\":805,\"publisher\":{\"@id\":\"https:\\\/\\\/www.partstown.com\\\/about-us\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.partstown.com\\\/about-us\\\/restaurant-menu-design-psychology#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.partstown.com\\\/about-us\\\/wp-content\\\/uploads\\\/2022\\\/08\\\/Restaurant-Menu-Design-Psychology-Boost-Profits.jpg\",\"keywords\":[\"entrepreneurship\",\"independent restaurants\",\"Marketing\",\"restaurant business\",\"Restaurant Promotions\",\"Restaurants\",\"starting a restaurant\"],\"articleSection\":[\"Foodservice Tips\",\"Restaurant Tips\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.partstown.com\\\/about-us\\\/restaurant-menu-design-psychology\",\"url\":\"https:\\\/\\\/www.partstown.com\\\/about-us\\\/restaurant-menu-design-psychology\",\"name\":\"Restaurant Menu Design Psychology Tips to Boost Profits - Parts Town\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.partstown.com\\\/about-us\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.partstown.com\\\/about-us\\\/restaurant-menu-design-psychology#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.partstown.com\\\/about-us\\\/restaurant-menu-design-psychology#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.partstown.com\\\/about-us\\\/wp-content\\\/uploads\\\/2022\\\/08\\\/Restaurant-Menu-Design-Psychology-Boost-Profits.jpg\",\"datePublished\":\"2022-08-10T19:25:06+00:00\",\"dateModified\":\"2023-12-13T14:35:42+00:00\",\"description\":\"These restaurant menu design psychology tips can boost profits by subtly guiding customers to revenue-generating menu items.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.partstown.com\\\/about-us\\\/restaurant-menu-design-psychology#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.partstown.com\\\/about-us\\\/restaurant-menu-design-psychology\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.partstown.com\\\/about-us\\\/restaurant-menu-design-psychology#primaryimage\",\"url\":\"https:\\\/\\\/www.partstown.com\\\/about-us\\\/wp-content\\\/uploads\\\/2022\\\/08\\\/Restaurant-Menu-Design-Psychology-Boost-Profits.jpg\",\"contentUrl\":\"https:\\\/\\\/www.partstown.com\\\/about-us\\\/wp-content\\\/uploads\\\/2022\\\/08\\\/Restaurant-Menu-Design-Psychology-Boost-Profits.jpg\",\"width\":729,\"height\":444,\"caption\":\"Utilizing restaurant menu design psychology principles can boost profits.\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.partstown.com\\\/about-us\\\/restaurant-menu-design-psychology#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.partstown.com\\\/about-us\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Foodservice Tips\",\"item\":\"\\\/about-us\\\/category\\\/foodservice-tips\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Restaurant Menu Design Psychology Tips to Boost Profits\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.partstown.com\\\/about-us\\\/#website\",\"url\":\"https:\\\/\\\/www.partstown.com\\\/about-us\\\/\",\"name\":\"Parts Town\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.partstown.com\\\/about-us\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.partstown.com\\\/about-us\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.partstown.com\\\/about-us\\\/#organization\",\"name\":\"Parts Town\",\"url\":\"https:\\\/\\\/www.partstown.com\\\/about-us\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.partstown.com\\\/about-us\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.partstown.com\\\/about-us\\\/wp-content\\\/uploads\\\/2021\\\/04\\\/Parts-Town-Logo-Thumb.png\",\"contentUrl\":\"https:\\\/\\\/www.partstown.com\\\/about-us\\\/wp-content\\\/uploads\\\/2021\\\/04\\\/Parts-Town-Logo-Thumb.png\",\"width\":500,\"height\":500,\"caption\":\"Parts Town\"},\"image\":{\"@id\":\"https:\\\/\\\/www.partstown.com\\\/about-us\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.partstown.com\\\/about-us\\\/#\\\/schema\\\/person\\\/d6c2517b40a954e54326ba99178d531d\",\"name\":\"Parnell Dean\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/2e10815901b1848925c93f84c45b24814c3d5193a282d1968c5092d1767a5671?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/2e10815901b1848925c93f84c45b24814c3d5193a282d1968c5092d1767a5671?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/2e10815901b1848925c93f84c45b24814c3d5193a282d1968c5092d1767a5671?s=96&d=mm&r=g\",\"caption\":\"Parnell Dean\"},\"url\":\"https:\\\/\\\/www.partstown.com\\\/about-us\\\/author\\\/pdean\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Restaurant Menu Design Psychology Tips to Boost Profits - Parts Town","description":"These restaurant menu design psychology tips can boost profits by subtly guiding customers to revenue-generating menu items.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.partstown.com\/about-us\/restaurant-menu-design-psychology","og_locale":"en_US","og_type":"article","og_title":"Restaurant Menu Design Psychology Tips to Boost Profits - Parts Town","og_description":"These restaurant menu design psychology tips can boost profits by subtly guiding customers to revenue-generating menu items.","og_url":"https:\/\/www.partstown.com\/about-us\/restaurant-menu-design-psychology","og_site_name":"Parts Town","article_published_time":"2022-08-10T19:25:06+00:00","article_modified_time":"2023-12-13T14:35:42+00:00","og_image":[{"width":729,"height":444,"url":"https:\/\/www.partstown.com\/about-us\/wp-content\/uploads\/2022\/08\/Restaurant-Menu-Design-Psychology-Boost-Profits.jpg","type":"image\/jpeg"}],"author":"Parnell Dean","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Parnell Dean","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.partstown.com\/about-us\/restaurant-menu-design-psychology#article","isPartOf":{"@id":"https:\/\/www.partstown.com\/about-us\/restaurant-menu-design-psychology"},"author":{"name":"Parnell Dean","@id":"https:\/\/www.partstown.com\/about-us\/#\/schema\/person\/d6c2517b40a954e54326ba99178d531d"},"headline":"Restaurant Menu Design Psychology Tips to Boost Profits","datePublished":"2022-08-10T19:25:06+00:00","dateModified":"2023-12-13T14:35:42+00:00","mainEntityOfPage":{"@id":"https:\/\/www.partstown.com\/about-us\/restaurant-menu-design-psychology"},"wordCount":805,"publisher":{"@id":"https:\/\/www.partstown.com\/about-us\/#organization"},"image":{"@id":"https:\/\/www.partstown.com\/about-us\/restaurant-menu-design-psychology#primaryimage"},"thumbnailUrl":"https:\/\/www.partstown.com\/about-us\/wp-content\/uploads\/2022\/08\/Restaurant-Menu-Design-Psychology-Boost-Profits.jpg","keywords":["entrepreneurship","independent restaurants","Marketing","restaurant business","Restaurant Promotions","Restaurants","starting a restaurant"],"articleSection":["Foodservice Tips","Restaurant Tips"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.partstown.com\/about-us\/restaurant-menu-design-psychology","url":"https:\/\/www.partstown.com\/about-us\/restaurant-menu-design-psychology","name":"Restaurant Menu Design Psychology Tips to Boost Profits - Parts Town","isPartOf":{"@id":"https:\/\/www.partstown.com\/about-us\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.partstown.com\/about-us\/restaurant-menu-design-psychology#primaryimage"},"image":{"@id":"https:\/\/www.partstown.com\/about-us\/restaurant-menu-design-psychology#primaryimage"},"thumbnailUrl":"https:\/\/www.partstown.com\/about-us\/wp-content\/uploads\/2022\/08\/Restaurant-Menu-Design-Psychology-Boost-Profits.jpg","datePublished":"2022-08-10T19:25:06+00:00","dateModified":"2023-12-13T14:35:42+00:00","description":"These restaurant menu design psychology tips can boost profits by subtly guiding customers to revenue-generating menu items.","breadcrumb":{"@id":"https:\/\/www.partstown.com\/about-us\/restaurant-menu-design-psychology#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.partstown.com\/about-us\/restaurant-menu-design-psychology"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.partstown.com\/about-us\/restaurant-menu-design-psychology#primaryimage","url":"https:\/\/www.partstown.com\/about-us\/wp-content\/uploads\/2022\/08\/Restaurant-Menu-Design-Psychology-Boost-Profits.jpg","contentUrl":"https:\/\/www.partstown.com\/about-us\/wp-content\/uploads\/2022\/08\/Restaurant-Menu-Design-Psychology-Boost-Profits.jpg","width":729,"height":444,"caption":"Utilizing restaurant menu design psychology principles can boost profits."},{"@type":"BreadcrumbList","@id":"https:\/\/www.partstown.com\/about-us\/restaurant-menu-design-psychology#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.partstown.com\/about-us\/"},{"@type":"ListItem","position":2,"name":"Foodservice Tips","item":"\/about-us\/category\/foodservice-tips"},{"@type":"ListItem","position":3,"name":"Restaurant Menu Design Psychology Tips to Boost Profits"}]},{"@type":"WebSite","@id":"https:\/\/www.partstown.com\/about-us\/#website","url":"https:\/\/www.partstown.com\/about-us\/","name":"Parts Town","description":"","publisher":{"@id":"https:\/\/www.partstown.com\/about-us\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.partstown.com\/about-us\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.partstown.com\/about-us\/#organization","name":"Parts Town","url":"https:\/\/www.partstown.com\/about-us\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.partstown.com\/about-us\/#\/schema\/logo\/image\/","url":"https:\/\/www.partstown.com\/about-us\/wp-content\/uploads\/2021\/04\/Parts-Town-Logo-Thumb.png","contentUrl":"https:\/\/www.partstown.com\/about-us\/wp-content\/uploads\/2021\/04\/Parts-Town-Logo-Thumb.png","width":500,"height":500,"caption":"Parts Town"},"image":{"@id":"https:\/\/www.partstown.com\/about-us\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/www.partstown.com\/about-us\/#\/schema\/person\/d6c2517b40a954e54326ba99178d531d","name":"Parnell Dean","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/2e10815901b1848925c93f84c45b24814c3d5193a282d1968c5092d1767a5671?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/2e10815901b1848925c93f84c45b24814c3d5193a282d1968c5092d1767a5671?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/2e10815901b1848925c93f84c45b24814c3d5193a282d1968c5092d1767a5671?s=96&d=mm&r=g","caption":"Parnell Dean"},"url":"https:\/\/www.partstown.com\/about-us\/author\/pdean"}]}},"_links":{"self":[{"href":"https:\/\/www.partstown.com\/about-us\/wp-json\/wp\/v2\/posts\/16083","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.partstown.com\/about-us\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.partstown.com\/about-us\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.partstown.com\/about-us\/wp-json\/wp\/v2\/users\/558"}],"replies":[{"embeddable":true,"href":"https:\/\/www.partstown.com\/about-us\/wp-json\/wp\/v2\/comments?post=16083"}],"version-history":[{"count":5,"href":"https:\/\/www.partstown.com\/about-us\/wp-json\/wp\/v2\/posts\/16083\/revisions"}],"predecessor-version":[{"id":17479,"href":"https:\/\/www.partstown.com\/about-us\/wp-json\/wp\/v2\/posts\/16083\/revisions\/17479"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.partstown.com\/about-us\/wp-json\/wp\/v2\/media\/16090"}],"wp:attachment":[{"href":"https:\/\/www.partstown.com\/about-us\/wp-json\/wp\/v2\/media?parent=16083"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.partstown.com\/about-us\/wp-json\/wp\/v2\/categories?post=16083"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.partstown.com\/about-us\/wp-json\/wp\/v2\/tags?post=16083"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}