{"id":16329,"date":"2022-10-24T10:33:35","date_gmt":"2022-10-24T15:33:35","guid":{"rendered":"https:\/\/www.partstown.com\/about-us\/?p=16329"},"modified":"2023-12-12T10:48:55","modified_gmt":"2023-12-12T16:48:55","slug":"drive-thru-restaurant-ideas","status":"publish","type":"post","link":"https:\/\/www.partstown.com\/about-us\/drive-thru-restaurant-ideas","title":{"rendered":"Drive-Thru Restaurant Ideas"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">With fewer customers dining in, it\u2019s critical for restaurants to not only have a drive-thru system, but also make sure it\u2019s optimized to meet the business\u2019 and customers\u2019 needs. If you\u2019re not sure where to start, these drive-thru restaurant ideas will help you design and improve your system so you can <a href=\"https:\/\/www.partstown.com\/about-us\/how-to-improve-customer-experience-in-restaurants\">maximize the customer experience<\/a> and your bottom line.<\/span><\/p>\n<h2><strong>How to Design a Drive-Thru<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">When designing a drive-thru, it\u2019s important to always keep speed, efficiency and safety in mind. Here\u2019s a list of good guidelines to follow:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><strong>Clear Signage &#8211;<\/strong><span style=\"font-weight: 400;\"> People don\u2019t like feeling confused, especially if they\u2019re trying to buy something. Even if you think everyone will know where to go, remember to include signs to guide the flow of traffic through your drive-thru.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><strong>Smooth Bends &#8211;<\/strong><span style=\"font-weight: 400;\"> Sharp bends and turns not only confuse drivers but also snarl traffic, increasing the time it takes for customers to get their food. That\u2019s why QSRmagazine.com recommends <\/span><a href=\"https:\/\/www.qsrmagazine.com\/ordering\/100-ways-improve-your-drive-thru\"><span style=\"font-weight: 400;\">designing drive-thrus<\/span><\/a><span style=\"font-weight: 400;\"> with smooth, gradual bends to facilitate the flow of traffic.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><strong>Menu Boards &#8211;<\/strong> <span style=\"font-weight: 400;\">Menu boards should be up-to-date and easy-to-read, so make sure they\u2019re out of direct sun to reduce glare and well-lit for late-night customers. <a href=\"https:\/\/www.partstown.com\/about-us\/robot-restaurant-automation-trends\">Robotic automation<\/a> can also be implemented in drive-thrus to speed up wait times and reduce backups.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><strong>Good Lighting &#8211;<\/strong><span style=\"font-weight: 400;\"> Adequate lighting gives customers a sense of security and deters would-be criminals. If people feel safe, they\u2019ll be more likely to visit your restaurant.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><strong>Additional Parking &#8211;<\/strong> <span style=\"font-weight: 400;\">Sometimes customers have to wait for their order, so designating a special place off to the side where they can park while they wait will help them not feel forgotten. Additional parking would also be a good place for customers with large orders to wait so that they don\u2019t hold up the main line.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><strong>Outdoor Employees &#8211;<\/strong> <span style=\"font-weight: 400;\">If you really want to speed things up, consider stationing some employees outside near the drive-thru lane to guide traffic. These employees can also take orders, so be sure to give them tablets so they can relay those orders back to the kitchen.<\/span><\/li>\n<\/ul>\n<h2><strong>How Much Does a Drive-Thru System Cost?<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">According to a Quikserv.com article, the cost of <\/span><a href=\"https:\/\/www.quikserv.com\/faq-for-adding-a-drive-thru-to-a-restaurant\/#:~:text=The%20average%20cost%20to%20install,the%20contractor%20and%2For%20electrician\"><span style=\"font-weight: 400;\">adding a drive-thru to an existing restaurant<\/span><\/a><span style=\"font-weight: 400;\"> ranges from $35,000 for small restaurants to $80,000 for larger establishments. In fact, the article states that the cost can be up to 50% of total capital. The cost of adding a drive-thru is significant because so many of the critical components are expensive, such as the:<\/span><\/p>\n<ul>\n<li><strong>Speaker System<\/strong><\/li>\n<li><strong>Menu Board<\/strong><\/li>\n<li><strong>Overhead Lighting<\/strong><\/li>\n<li><strong>Lane Curbs<\/strong><\/li>\n<li><strong>Outdoor Signage<\/strong><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Even if your restaurant already has a drive-thru system, updating or improving it is expensive, too. With the cost to install a drive-thru window ranging from $500 to $1,000 depending on labor costs not to mention the additional fees to <a href=\"https:\/\/www.partstown.com\/about-us\/restaurant-landscape-design-tips\">relandscape your restaurant<\/a>, there\u2019s no doubt that building or improving a drive-thru requires a major investment. However, since drive-thrus can account for up to 75% of sales, the investment is worth it.<\/span><\/p>\n<div id=\"attachment_16336\" style=\"width: 650px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-16336\" class=\"size-full wp-image-16336\" src=\"https:\/\/www.partstown.com\/about-us\/wp-content\/uploads\/2022\/10\/Drive-Thru-Restaurant-Ideas-Sales.jpg\" alt=\"Drive-Thru Restaurant Ideas - Sales\" width=\"640\" height=\"427\" \/><p id=\"caption-attachment-16336\" class=\"wp-caption-text\">A drive-thru can account for up to 75% of a restaurant&#8217;s sales, so adding a drive-thru is definitely worth the investment.<\/p><\/div>\n<h2><strong>How Can I Improve My Drive-Thru?<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Although drive-thrus have been an integral part of food service for decades, <\/span><a href=\"https:\/\/www.partstown.com\/about-us\/4-new-drive-thru-concepts-that-could-change-foodservice\"><span style=\"font-weight: 400;\">innovations in drive-thrus<\/span><\/a><span style=\"font-weight: 400;\"> are improving the experience for both customers and businesses. If you\u2019re looking to make your drive-thru system faster, more efficient and more profitable, here are some ideas:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><strong>Split Kitchen &#8211;<\/strong> <span style=\"font-weight: 400;\">If you have the space and the equipment, you might want to consider dedicating part of your kitchen to drive-thru orders so your kitchen staff can optimize the layout and workflow for those orders.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><strong>Well-Stocked &#8211;<\/strong><span style=\"font-weight: 400;\"> Customers hate it when they don\u2019t get napkins, utensils or condiments. These small things are easy to overlook, so be sure that these extras are within easy reach for whoever is working at the drive-thru window.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><strong>Clear Goals &#8211;<\/strong><span style=\"font-weight: 400;\"> Even though your employees know speed is important, setting clear benchmarks in regards to time will help them be more efficient. If you really want to speed things up, consider turning it into a game: the employee who fulfills orders the fastest wins some sort of prize.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><strong>Mobile-Only Lanes &#8211;<\/strong><span style=\"font-weight: 400;\"> Select Chick-fil-A locations are testing <\/span><a href=\"https:\/\/www.chick-fil-a.com\/stories\/inside-chick-fil-a\/a-new-way-to-drive-thru\"><span style=\"font-weight: 400;\">\u201cDrive-Thru Express\u201d lanes <\/span><\/a><span style=\"font-weight: 400;\">dedicated solely to orders placed on the Chick-fil-A app. By taking customers who have already placed their order out of the main drive-thru line, other customers can place their order and receive their food a lot faster.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><strong>Digital Menu Boards &#8211;<\/strong> <span style=\"font-weight: 400;\">Unlike traditional boards, digital boards can be edited. If you don\u2019t serve waffles after 10 a.m. or you\u2019re out of lettuce, take them off the menu so people don\u2019t get mad when they\u2019re not available. You can even integrate the AI with license plate cameras or customers\u2019 phones so you can greet repeat customers.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><strong>Confirmation Boards &#8211;<\/strong><span style=\"font-weight: 400;\"> Asking customers to confirm their orders is sure to cut down on the number of mistakes. Upselling is a great way to increase sales, so these digital boards can also be used to suggest menu items based on customers\u2019 past orders, demographic information or even weather conditions.<\/span><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>With fewer customers dining in, it\u2019s critical for restaurants to not only have a drive-thru system, but also make sure it\u2019s optimized to meet the business\u2019 and customers\u2019 needs. If you\u2019re not sure where to start, these drive-thru restaurant ideas will help you design and improve your system so you can maximize the customer experience [&hellip;]<\/p>\n","protected":false},"author":558,"featured_media":16334,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[10,15],"tags":[692,1342,184,62,1343,1456,408],"class_list":["post-16329","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-foodservice-tips","category-restaurants","tag-business-tips","tag-entrepreneurship","tag-independent-restaurants","tag-innovation","tag-restaurant-business","tag-restaurant-management-tips","tag-restaurant-promotions","wpautop"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Drive-Thru Restaurant Ideas - Parts Town<\/title>\n<meta name=\"description\" content=\"These drive-thru restaurant ideas will help you design and improve your system so you can maximize the customer experience and total profits.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.partstown.com\/about-us\/drive-thru-restaurant-ideas\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Drive-Thru Restaurant Ideas - 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