{"id":18410,"date":"2025-02-17T19:09:49","date_gmt":"2025-02-18T01:09:49","guid":{"rendered":"https:\/\/www.partstown.com\/about-us\/?p=18410"},"modified":"2025-02-17T19:09:49","modified_gmt":"2025-02-18T01:09:49","slug":"how-to-make-a-value-menu","status":"publish","type":"post","link":"https:\/\/www.partstown.com\/about-us\/how-to-make-a-value-menu","title":{"rendered":"How to Make a Value Menu"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">With prices on food, gas and groceries inflating each day, it can be tough for a commercial kitchen operator to make consistent sales. Since many people opt to use their money for buying essentials over an optional meal from a restaurant, more and more fast food, fast casual and casual eateries have been crafting value menus. In general, value menus offer customers budget-friendly options that can be sold as separate menu items or added onto a larger order. Having a value menu not only saves your customers money, but can <\/span><a href=\"https:\/\/go.qsronline.com\/the-value-of-a-value-meal-deal\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">increase sales and boost customer loyalty<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you\u2019ve been toying with the idea of creating a value menu, we\u2019ve detailed some steps to take to make the process easier.<\/span><\/p>\n<h2><strong>Conduct Market Research<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Before planning and implementing a value menu, it\u2019s good to conduct some market research. In this stage, you can analyze what competitors are serving in their value menus and what add-ons they offer. Additionally, you should take a look at your own sales to find out what your top-selling items are. This is an excellent way to find out what menu items could be likely candidates for a value menu.\u00a0<\/span><\/p>\n<h2><strong>Break Down Cost<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Once you\u2019ve completed your market research, it\u2019s time to think about the overall cost and potential profit of your value menu.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In a <\/span><a href=\"https:\/\/www.restaurantdive.com\/news\/restaurants-building-value-menus\/731838\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Restaurant Dive article<\/span><\/a><span style=\"font-weight: 400;\">, they have several experts detail the importance of conducting a cost analysis prior to developing a value menu. In the article, they convey that \u201c&#8230;creating the right value menu or meal promotion requires data-backed decisions and pricing that strikes a delicate balance of driving traffic without harming the brand and over committing on price cuts[.]\u201d In order to do so, they recommend that operators consider these factors while going through a cost analysis:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Your profit margins<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Number of items\/ingredients needed to create menu items<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Number of items\/ingredients that are actually used to create menu items<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Average cost of items\/ingredients<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Number of specific menu items sold over a period of time (including seasonal items)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Average food waste<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">As a result, you can have a better understanding of how to budget the ingredients needed to fairly price your value menu for profit.\u00a0<\/span><\/p>\n<h2><strong>Select Potential Menu Items<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Now that you know the cost, you can begin to consider which menu items can be placed on a value menu. Typically, value menus consist of smaller-sized versions of regular menu items, plus add-ons like sides, drinks and desserts. However, this isn\u2019t the set standard for value meals. IHOP, for example, offers customers a <\/span><a href=\"https:\/\/www.ihop.com\/en\/specials\/house-faves\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">$6 House Faves menu<\/span><\/a><span style=\"font-weight: 400;\"> that boasts an assortment of breakfast meals rather than individual items. So with that in mind, you have a lot of creative flexibility to craft your value menu as you please.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">As recommended by <\/span><a href=\"https:\/\/www.speedlinesolutions.com\/blog\/what-to-consider-when-designing-value-meals\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Speedline Solutions<\/span><\/a><span style=\"font-weight: 400;\">, you should select items that are \u201chigh margin\u201d and already exist on your menu to simplify your inventory. For example, if you operate a fast food restaurant, you may select items like simple burgers, french fries and drinks to be included on your value menus. If you have a fast casual or casual restaurant, you can opt for selections like appetizers, sandwiches or burgers, and sides like fries, soup or a salad. If you operate a convenience store, you\u2019ll want to consider grab-and-go items like prepackaged sandwiches, pizza slices and a bottled drink.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Items like these are typically the <\/span><a href=\"https:\/\/www.partstown.com\/about-us\/most-profitable-restaurant-menu-items\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">most profitable food items<\/span><\/a><span style=\"font-weight: 400;\"> for commercial foodservice spaces, so take these ideas into consideration.<\/span><\/p>\n<h2><strong>Test Menu Items<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">After selecting your potential value menu items, you can test out how they perform with your customers. Set up a temporary or \u201climited-time\u201d menu for customers to order from, and track how well each offering sells. From there, you can determine which of the top-sellers will go on a more permanent value menu. But be sure to take cost into account so your profit margin doesn\u2019t suffer.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>With prices on food, gas and groceries inflating each day, it can be tough for a commercial kitchen operator to make consistent sales. Since many people opt to use their money for buying essentials over an optional meal from a restaurant, more and more fast food, fast casual and casual eateries have been crafting value [&hellip;]<\/p>\n","protected":false},"author":553,"featured_media":18411,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[10,15],"tags":[],"class_list":["post-18410","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-foodservice-tips","category-restaurants","wpautop"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How to Make a Value Menu - Parts Town<\/title>\n<meta name=\"description\" content=\"Value menus offer customers budget-friendly options to save them money and boost your sales. 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