{"id":5114,"date":"2019-03-15T08:00:31","date_gmt":"2019-03-15T13:00:31","guid":{"rendered":"http:\/\/www.partstown.com\/about-us\/?p=5114"},"modified":"2019-04-09T08:30:50","modified_gmt":"2019-04-09T13:30:50","slug":"6-free-tips-to-using-facebook-for-your-restaurant","status":"publish","type":"post","link":"https:\/\/www.partstown.com\/about-us\/6-free-tips-to-using-facebook-for-your-restaurant","title":{"rendered":"6 Free Ways to Use Facebook for Your Restaurant"},"content":{"rendered":"<p>Are you using Facebook to your restaurant\u2019s advantage? If not, you&#8217;re missing out on a great opportunity to not only engage with your current customers but also drive new customers to your establishment According to <a href=\"https:\/\/www.statista.com\/statistics\/264810\/number-of-monthly-active-facebook-users-worldwide\/\" target=\"_blank\" rel=\"noopener\">Statista<\/a>, Facebook has over 2.3 billion active monthly users worldwide, which amounts to roughly 72% of all internet users. That means there are plenty of chances to market to users in your area.\u00a0Here are some free and easy ways to use Facebook marketing for restaurants.<\/p>\n<h2><strong>Add a Catchy Cover Photo or Video<\/strong><\/h2>\n<p>It&#8217;s amazing how many\u00a0restaurant pages don&#8217;t taken advantage of this free advertising space on a page. You can upload an 820-x-312 pixel image or a 820-x-462 video that is 30-90 seconds long. No matter which you choose, make sure it showcases the best qualities of your restaurant and catches customers&#8217; eyes. For example, use a stunning photo that highlights a signature dish or post a quick video capturing your restaurant&#8217;s amazing ambiance.<\/p>\n<h2><strong>Display Your Menu<\/strong><\/h2>\n<p>On your Facebook page, <a href=\"https:\/\/www.facebook.com\/help\/533179700126832\">create a tab<\/a>\u00a0that shows your menu. When people are deciding online where to eat, always try to offer the most information you can. If the customer doesn\u2019t know what you offer, they&#8217;re more likely to eat somewhere else.<\/p>\n<h2><strong>Set Up Events<\/strong><\/h2>\n<p>Does your place host live music, trivia nights or other fun outings? Set up <a href=\"https:\/\/www.facebook.com\/help\/116346471784004\">events<\/a> on your page to let people know what\u2019s happening in your restaurant. When a customer engages with the event, it spreads the word to their friends, helping raise awareness.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-10694 aligncenter\" src=\"https:\/\/www.partstown.com\/about-us\/wp-content\/uploads\/2019\/03\/Free-Ways-to-Use-Facebook-for-Your-Restaurant.png\" alt=\"Free Ways to Use Facebook for Your Restaurant\" width=\"810\" height=\"423\" \/><\/p>\n<h2><strong>Allow Customer Reviews<\/strong><\/h2>\n<p>Did you know that 33% of diners say that what they read on a peer review site will factor in to their decision of where to eat? And this jumps to 53% when talking about Millennials. When you <a href=\"https:\/\/www.facebook.com\/help\/434605260012677\/\">allow customers to leave reviews<\/a> on your page, it will help others decide to dine in the future. Also, don\u2019t be afraid of a bad review now and then. Use it as an opportunity to fix the problem publicly by engaging right there on your page.<\/p>\n<h2><strong>Entice Customers to Check in<\/strong><\/h2>\n<p>People like to eat where friends and family eat. When a customer checks-in on Facebook at your restaurant, all their connections will see it, leading to potential word of mouth customers. Encourage your customers to check in with an exclusive offer.<\/p>\n<h2><strong>Share, Share, Share<\/strong><\/h2>\n<p>You should be posting content to your page daily. Seventy percent of customers want to learn about a company through content rather than traditional advertising, so let your content tell your story. Share deals, specials, and most importantly photos. Photo posts generate 39% more engagement, meaning they will be seen in the timelines of your customers when they like or comment.<\/p>\n<p>There are many ways to\u00a0leverage Facebook to your restaurant\u2019s advantage, and these six easy steps\u00a0will have your restaurant\u2019s social media presence off to the right start.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Are you using Facebook to your restaurant\u2019s advantage? If not, you&#8217;re missing out on a great opportunity to not only engage with your current customers but also drive new customers to your establishment According to Statista, Facebook has over 2.3 billion active monthly users worldwide, which amounts to roughly 72% of all internet users. That [&hellip;]<\/p>\n","protected":false},"author":345,"featured_media":5116,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[10,15],"tags":[184,62,220],"class_list":["post-5114","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-foodservice-tips","category-restaurants","tag-independent-restaurants","tag-innovation","tag-social-media","wpautop"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>6 Free Ways to Use Facebook for Your Restaurant - Parts Town<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.partstown.com\/about-us\/6-free-tips-to-using-facebook-for-your-restaurant\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"6 Free Ways to Use Facebook for Your Restaurant - Parts Town\" \/>\n<meta property=\"og:description\" content=\"Are you using Facebook to your restaurant\u2019s advantage? 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