Every day restaurants continue to look for ways to increase sales.\u00a0 One way to do this is through desserts.\u00a0 Everyone loves dessert, right?\u00a0 While this may be true, increasing dessert sales isn\u2019t as easy as one might think.\u00a0 Here are some tips for boosting\u00a0dessert sales in your restaurant.<\/p>\n
Train Your Staff<\/u><\/p>\n
Be sure that your staff knows your dessert offerings inside and out.\u00a0 They should be able to describe each item in such detail that a customer can\u2019t help but feel their mouth water upon hearing it.\u00a0 While training them on how to describe each dessert can be helpful, it\u2019s always better to hear someone describe their own experiences.\u00a0 Let your staff try all your desserts.\u00a0 Let them share their own experiences with your desserts with customers to help make the sale.<\/p>\n
Next, be sure that your wait staff isn\u2019t merely asking their table if they want dessert but rather offering a specific item or items off the bat.\u00a0 \u201cShould I bring you a slice of our refreshing key lime pie\u201d will go a lot further than \u201cWould you like dessert.\u201d<\/p>\n
Keep Dessert On Their Minds<\/u><\/p>\n
Many times diners fill up on appetizers, bread, and their meal so that by the time dessert comes around they can\u2019t imagine eating another bite.\u00a0 One way to combat this is by making sure they know what deliciousness awaits them before they have a chance to eat too much.\u00a0 Having a dessert tray located near the host\u2019s stand that everyone must walk by while being seated ensures that diners will notice your desserts from the beginning.\u00a0 Your servers should also be calling attention to dessert specials at the beginning of the dining experience, planting the seed for the sale later.<\/p>\n
Call Attention To Dessert<\/u><\/p>\n
Be sure to call attention to your desserts at the end of the meal.\u00a0 This can be done with a dessert menu or a dessert tray.\u00a0 Always be sure to leave the menu or bring the tray to the table automatically as opposed to asking if your diners would like to see them.\u00a0 It becomes easier to make the sale when they information is in front of them.\u00a0 You don\u2019t want to give them the chance to say no before you\u2019ve made your pitch.<\/p>\n
Offer Specials<\/u><\/p>\n
People like limited time offers, so why not create desserts available for short periods of time?\u00a0 In October and November, create a pumpkin flavored dessert.\u00a0 Perhaps an apple pie in the summer months.\u00a0 Whatever your plan for these specials, be sure to draw attention to the \u201climited time only\u201d nature of the dessert.<\/p>\n
Use Social Media<\/u><\/p>\n
Your restaurant is most likely using Facebook already.\u00a0 Perhaps you are on Twitter and Instagram too.\u00a0 Pictures of delicious food are everywhere on these channels.\u00a0 Be sure that you are sharing your desserts to your pages using hashtags such as #dessert, #chocolate, #icecream etc.<\/p>\n
Tasting And Sharing Sizes<\/u><\/p>\n
Diners are often\u00a0more apt to order dessert when it is a dish that can be shared.\u00a0 Be sure that your staff is mentioning this option\u00a0to your customers when describing the desserts.\u00a0 Conversely, sometimes a little taste of something that looks delicious can hit the spot.\u00a0 More and more restaurants are offering tasting sizes of their desserts so that guests can try a little something if they aren\u2019t up for a full sized dessert.<\/p>\n
Dessert Drinks<\/u><\/p>\n
Nothing goes with dessert better than a cup coffee or an after dinner drink.\u00a0 Be sure to always offer them even if the table passes on desserts.\u00a0 Listing after dinner drinks and specialty coffees on your dessert menu will also serve as a reminder to your customers or those options.<\/p>\n
Many people love dessert even if they rarely order it.\u00a0 Hopefully, these tips will help your restaurant increase its dessert sales moving forward.<\/p>\n","protected":false},"excerpt":{"rendered":"
Every day restaurants continue to look for ways to increase sales.\u00a0 One way to do this is through desserts.\u00a0 Everyone loves dessert, right?\u00a0 While this may be true, increasing dessert sales isn\u2019t as easy as one might think.\u00a0 Here are some tips for boosting\u00a0dessert sales in your restaurant. Train Your Staff Be sure that your […]<\/p>\n","protected":false},"author":345,"featured_media":5854,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[10,15],"tags":[33],"class_list":["post-5847","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-foodservice-tips","category-restaurants","tag-dessert","wpautop"],"acf":[],"yoast_head":"\n