Chinese New Year Restaurant Promotion

Get ahead of the new year promotions and start planning for 2026. This is the year of the horse and if you want to add another holiday to your marketing planner, think about a Chinese new year restaurant promotion to add to your list. Not only can prepping restaurants for holidays help make the busy season easier, it allows you to market and promote business so customers can become repeat patrons. Check out the tips we have below to help you promote your restaurant in the lunar new year. 

Discounts for the New Year

Offering discounts are a great way to pull in more customers during the busy holiday times. Start by offering a discount on dinners or an appetizer for people born in the year of the horse. Even a small percentage off can make a difference in where people choose to dine for a night out. If you want to go the extra mile for the lunar new year, choose traditional lucky numbers as the percent off on a meal or dish. 

Marketing Signs & Banners

Don’t forget to advertise before the holiday starts, so everyone knows your restaurant is the place to go beforehand. Start by posting on your social media accounts and setting up online banners and posts with details on any discounts and group pricing. If you are going to market online, make sure images are in festive colors with horse imagery. Plan to put up signs or posters outside to help draw people’s eye to your storefront and help spread the word on holiday promotions.

Gifts & Giveaways

Don’t forget about giveaways before the new year hits. This is an easy way to pull in customers and show your care for them. Giveaways don’t have to be a huge ordeal either, you can start with coupon giveaways or a ticket for a free appetizer. Want to go bigger with this promotion? You can plan a raffle with bigger items to keep people interested in coming back for more. The raffle item could be something like a large gift or lunar new year items.

Stock up on gift cards and keep them at the ready up front. Gift cards are always a great gift and you will want them where everyone can see and access easily. For the lunar new year add red envelope holders for the gift cards to give a traditional way to gift and carry them. 

Decorate with Style

Planning your Chinese new year restaurant promotions should include decorating and adding in festive ideas. Start by adding red décor or items where you can. Traditionally, red envelopes are given with money inside, especially to children. You can put children’s paper menus in red envelopes as a tribute to those lunar new years traditions. Add red table clothes to switch things up and make the interior feel more festive. Maybe think about swapping out the mints at the hostess stand and add some chocolate gold coins for their connection to prosperity in the new year.