Partnering with Third-Party Food Delivery: A Quick Guide

/ Foodservice Tips, Restaurant Tips / March 20

Person Holding Brown Paper Delivery Bag--Partnering with Third-Party Food Delivery: A Quick Guide

Third-party delivery and take-out has been a hot trend in the restaurant industry for quite some time now, and understandably so. There are many questions that surround the use of third-party delivery services like Grubhub and DoorDash, and trying to decide whether it’s the right move for your business can seem daunting. While there is a lot to consider before partnering with third-party delivery, there are quite a few benefits to choosing this option. Plus, with so many popular options to choose from, it’s a decision that has the potential for great financial reward.

If you’ve been considering partnering with a third-party delivery service, learn more about your options, points of consideration, and the benefits in this comprehensive guide.

What to Consider When Choosing a Third-Party Delivery Service

If you’ve been curious about using a third-party delivery service for your restaurant, below are brief breakdowns of some of the more popular ones available today. While they all provide similar services, it’s important to research all of your options to make sure it’s the right fit for your business.

A key factor to consider when deciding on a third-party delivery service are the fees that are associated with them. Each third-party delivery service will charge its own unique service fee, which is important to take into consideration to ensure it doesn’t eat into your profit margins.

Another factor to keep in mind about using third-party apps is that many users don’t have a particular loyalty to one app over the other, since different third-party services often have a varying selection of restaurants. This is something to take into consideration when you strategize which service to sign up with, or even consider partnering with multiple services.

Additionally, many of these third-party delivery services are popular based on where their largest market shares are. Knowing where each app stacks up based on your location could work to your benefit.

Third Party Delivery Meal Shares--Person Holding Brown Paper Delivery Bag--Partnering with Third-Party Food Delivery: A Quick Guide

Courtesy of Second Measure


Benefits of Using a Third-Party Delivery Service

There are many benefits to choosing a third-party delivery service, with some being more obvious than others.

For starters, utilizing third-party delivery and take-out is a great marketing tactic. It increases your business’s reach, and opens up the doors to new customers. Third-party delivery allows these customers to try out different restaurants, which in turn encourages new guests to visit your brick and mortar location later on.

Another benefit is the service itself. Third-party delivery takes the guesswork–and most importantly, a lot of the cost–out of starting a delivery and takeout service for your business. Think of third-party delivery services like a package deal: you get your menu on their site, and they manage the delivery process, from initiating the point of sale to delivery, all for a certain fee. That way, you don’t have to calculate any of the costs that accompany an in-house delivery service, especially if you’re just starting out.

Also, each one will provide its restaurant partners with technology for easier use. If you decide to utilize multiple services, to make things easier, there are POS organization services–like Checkmate–that help consolidate all your orders in one spot.

Finally, and perhaps the greatest benefit, is the revenue stream third-party service provides to restaurants. With 44% of restaurant sales comprising off-site dining, it’s definitely worth the consideration. Additionally, an average third-party delivery order costs around $34, there’s certainly good profit to be made.

Monthly Delivery Sales--Partnering with Third-Party Food Delivery: A Quick Guide

Courtesy of Second Measure


Popular Third-Party Delivery Services for Restaurants

Once you’ve decided to use third-party delivery, it’s time to decide which service to partner with. Below are four popular third-party delivery platforms that are commonly used throughout the US.


  • Grubhub

    • Online and mobile food-ordering and delivery service

    • Hosts over 300,000 restaurants on its site in over 3,200 cities in the U.S. and in London.

    • Includes additional brands like Seamless, AllMenus, LevelUp, and MenuPages.

    • Allows customers to order, tip, track and review their dining experience in one place.

    • Utilizes drivers who sign up as couriers essentially to complete deliveries, from pick-up to doorstep.





  • DoorDash

    • Similar to Grubhub, DoorDash is another online and mobile food-ordering service that has a similar reach as Grubhub.

    • Allows customers to order, tip, track and review their dining experience in one place.

    • Utilizes drivers (known as “Dashers”) who sign up as couriers essentially to complete deliveries, from pick-up to doorstep.

    • Offers customers a subscription service called DashPass.



  • UberEats

    • A sect of Uber’s ride-sharing service, Uber Eats is another online and mobile ordering service. Many Uber drivers also utilize Uber Eats as another source of revenue.

    • Offers similar features for users to order, tip and track their delivery.



  • Postmates

    • Postmates is a unique delivery service that not only caters to restaurants and other eateries, but they also deliver other goods like groceries and everyday essentials. It’s a one-stop-delivery-shop for many users.

    • Encourages users to shop locally.

    • Offers customers a subscription service called Postmates Unlimited.



For additional resources and advice, check out more of our restaurant tips!


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