There are more than 2 billion active social media users around the world, updating statuses, sharing photos of family and friends, watching videos, reading the news and even interacting with businesses. According to Adweek, 88% of businesses are marketing on social media. If your restaurant isn’t using it, you are falling behind. Here are six tips to using social media to market your restaurant.
Use Photography: Show the people what they want! Show off every aspect of your restaurant. Pictures of your food, the atmosphere and the people will show customers who you are and why they should come in.
Provide Social Deals: Offering exclusive specials for your followers will encourage them to follow your channels. This will help you gain followers and extend the reach of all your posts.
Share What Happens Behind The Scenes: Show off your restaurant with fun, behind-the-scenes posts. Show your chefs creating a new dish, your bartenders inventing a new drink or your staff having fun. This gives your customers a backstage pass to your restaurant.
Introduce Your Staff: Regulars like to get to know the staff at their favorite restaurant. Share some photos and fun tidbits about your crew. This will make your place feel more familiar and comfortable.
Post And Respond To Reviews: Allow your guests to review your company on social media and be sure to respond to those reviews, good and bad. According to Adweek, 93% of millennials report they rely on user/consumer reviews before making a purchase. Spotlight your positive reviews, and make sure you say thank you. For those not-so-great reviews, publicly attempt to resolve the issue, showing your online community you care.
Encourage Engagement: Social media is all about engagement. The more people like, share, and comment on your content, the stronger your social footprint will be. Asking followers to vote for upcoming weekend specials, or inviting them to share food photos are great ways to get your customers to interact with your posts.
Using social media to market your restaurant is easier than ever! Take advantage of every opportunity to shine.