6 Easy Easter Restaurant Promotions to Try in 2025

Easter is arguably one of the biggest spring holidays. But most families like to celebrate it at home, right? Not necessarily. According to TouchBistro, millions of Americans celebrate the holiday at a restaurant as they can provide a convenient and delicious meal without the at-home mess.

Getting patrons to visit your establishment might seem tricky. Fortunately, some creative twists on standard Easter traditions can go a long way. Below are Easter restaurant promotions you should try this year.

Host an Easter Egg Hunt

An Easter egg hunt isn’t only for grandma and grandpa’s house. If you have the space, hold it on your property or inside a large dining room. Of course, this event is geared toward families with young children. Turn it into a morning or afternoon outing that also includes an egg decoration station and photo opportunities. Consider offering tickets for all festivities and an after party with food and beverages.

Looking to do something a little different? Host a special Easter egg hunt catered toward adults a few days or a week before the holiday. Schedule this one in the late afternoon or evening, and encourage participants to dress up in bunny-themed costumes. You can even set up a photo booth so pictures can be posted to social media. Similar to the family-style version, you can sell tickets that include the hunt as well as food and limited drinks.

Offer an Early Bird Perk

As suggested by the National Restaurant Association, offering a discount or perk of some kind to your guests who make a reservation or catering order early can drive up future sales. You can do a number of things from offering a free dessert with an early reservation, a coupon to your restaurant that can be used in the future or a 20% discount for a catering order over a certain amount. These types of perks build loyalty with your customer base, so it’s a good idea to spread some good will.

Serve Up a Buffet Brunch

Even if your establishment isn’t known for breakfast items, open your doors on Easter Sunday for a special buffet-style brunch. So what should you feature? Here are several popular Easter brunch offerings to serve up on Sunday:

• Oven-roasted or honey-glazed ham at a carving station


• Desserts and pastries like lemon meringue, strawberry shortcake and danishes


• Egg-based dishes like frittatas, quiches, deviled eggs and an omelet station


• Herb-crusted potatoes o’brien 


• Fresh fruit


• Bacon and sausage

Standard brunch hours typically run between 10 a.m. and 2 p.m., which can allow customers to drop in for a bite to eat before attending any afternoon parties or dinners. If you wish to close down for Easter Sunday, consider hosting a brunch the Saturday before the holiday. You can combine it with an Easter egg hunt or another promotional event listed below.

Craft a Crave-Worthy Spring Menu

If brunch isn’t your restaurant’s thing, consider crafting a special springtime menu. This menu can offer your customers refreshing drinks, fruit-filled salads, in-season vegetables and lemony desserts. Make sure to incorporate classic spring ingredients like strawberries, lemon and orange along with in-season veggies like asparagus and arugula. This is also a great time to experiment with en vogue flavors like matcha, honey, lavender and hibiscus. 

Bring In the Easter Bunny

If you’re a family-focused establishment, you should consider hosting an Easter Bunny meet & greet for the kids to enjoy. You can offer a special Easter Bunny breakfast for families to attend, or have the Easter Bunny drop by for a few hours of photo opportunities. Make sure to advertise this on your website, in-store and on your socials!  

Give Away Easter Baskets

A giveaway always garners interest. Think about partnering with local businesses and creating Easter baskets to raffle off to customers. Each basket can have a special theme. For instance, a spa day basket can be filled with lotions, scrubs and coupons to a local spa, or a movie buff basket can have everything from popcorn, Blu-Rays and a gift card to a nearby movie theater. Make sure each basket has Easter candy and some type of gift card or coupon to your restaurant.

Starting at least 3-4 weeks before the drawing, offer entry forms to patrons when they get their checks. You also should post a link on your social media channels to an online version. Whether the drawing is on Easter Sunday or the day before, emphasize in the rules that winners must be present to receive their baskets. That way they’re encouraged to stop in again and order.

Whatever events and promotions you plan, always use social media to market them. In the weeks leading up to the holiday, post plenty of catchy pictures that show everything from your decorated establishment to delicious Easter-themed dishes.