5 Fast Food Trends to Look for in 2024

/ Foodservice Tips, Restaurant Tips / August 18

Fast Food Trends to Look for in 2022

Like the restaurant industry as a whole, the fast food segment is forever changing. As the focus starts to slowly shift to 2024, some of this year’s foodservice trends will continue to not only grow but also make way for new ideas and advancements. If you want to learn more about what’s happening in quick service, let’s take a look at what’s on the horizon for fast food trends and which ones will fade away.

Food Trends That Will Emerge


1. Investing in Sustainability

Given that being environmentally-friendly is good for business, one of the most important trends in the fast food industry is the focus on sustainability. Not only does going green usually lead to cost savings, but it’s also important if an establishment wants to attract customers in an increasingly environmentally-conscious world. Considering these benefits, the sustainability movement is only going to gain momentum.

Since restaurant owners will need to invest in sustainability if they want to remain competitive and attract customers, it’s important to find ways–both large and small–to make a difference. Although there are many ways for a fast food restaurant to reduce its impact on the environment, some of the most effective include:


  • Online/digital menus to reduce paper usage

  • Eco-friendly food packaging

  • Biodegradable straws

  • Repurposing leftovers

  • Energy-efficient lighting

  • Low-water dishwashers

  • Locally-sourced ingredients


2. Plant-Based & Vegan Options

According to the Polaris Market Research data, the worldwide sales of plant-based “meat” products are expected to grow from about $12 billion in 2019 to over $30 billion in 2026. More and more consumers are becoming vegan, pescatarian or vegetarian.

In order to cater to customers who are clean-eating or prefer to stay away from animal byproducts, fast food restaurants will have to start offering more vegetarian and vegan menu options. Although many establishments already offer items like salads and French fries which may be coincidentally-vegan, more exciting possibilities include:


  • Vegan cheeses

  • Mushroom jerky

  • Plant-based milk

  • Bean or lentil burgers

  • Rice Bowls

  • Flavored hummus


3. Reinvent Unhealthy Dishes

While everyone enjoys a good greasy burger or a pasta dish loaded up with cheese, the trend of substituting the unhealthy aspects of your favorite dishes is on the up and up. This simply means that customers are looking for healthier versions of the foods they love to eat that might make them feel better after eating it. As mentioned above, plant-based options are great but there are also other ways to recreate dishes such as using different oils, cheese alternatives, organic vegetables and more.

Curbside Pickup - Fast Food Trends to Look for in 2022

4. Smart Tech Solutions

Since the implementation of many technological conveniences as safety measures during the height of the COVID-19 pandemic, many customers have adopted these services as normal features. From paperless menus to touchless payment to multi-channel ordering, there’s been a huge swell in technological advancements in the fast food space. Not only are these innovations taking over in the front-of-house, but in the back-of-house too.

One of the most in-demand upgrades is the use of self-service kiosks in the quick service industry. These digital stands allow customers to browse the menu, order their food and pay through their preferred method without the need of a cashier. Benefits include:


  • Streamlines the order process for your kitchen

  • Allows your staff to receive details in real time

  • Can be used for upselling

  • Helps fill any staffing gaps

But the front-of-house isn’t the only area seeing these innovative tech upgrades; the kitchen is also joining in on the fun. Because digital ordering has been steadily growing through in-house POS systems, self-serve kiosks, mobile and online ordering, getting all those tickets in immediately is crucial for better productivity. The solution to this are kitchen display systems.

These digital displays can be placed anywhere within the kitchen and place open orders within view as they come in. In an article by QSR Magazine, they state that the use of these integrated digital kitchen displays have the ability to reduce ticket times by 40%. Not only does this keep your customers happy, but these displays can also be linked to your inventory so your cooks know what’s still in stock, and they can inform them of what items should be prepared first.

5. Optimized Online & Mobile Ordering

As we’ve seen in the grocery store space, online and mobile ordering solutions have become a major convenience feature. With the tap of a few buttons, and paired with order pickup options, customers can pretty much forego the whole drive-thru or dine-in experiences as a whole. Now that the majority of the public have become accustomed to these digital ordering methods, it’ll need to be updated, streamline and much more universal in 2024 and beyond.

One of the major draws to online and mobile ordering comes in the form of a curated and personalized experience. Customers can create a profile on your website or app, add their favorite menu items or go-to orders, and have offers and discounts located in one central area.

Some of the best examples of this personalized digital ordering experience can be seen in both the Starbucks and Dunkin’ Donuts mobile apps; each one lets the user create their own custom orders with any specific modifications, and they can save these for rapid re-ordering later. They can then find their closest or preferred location and select pickup from there.

Optimizing both mobile and online makes your restaurant a go-to for your customers, and can make them more inclined to order from you often. Further personalizing and updating this feature will also keep your customers satisfied and help streamline the ordering process on the restaurant’s end.

Food Trends That Will Fade


1. Secret Menus

With the growing popularity of various social media sites, it’s easy to get the inside info on the next big thing. This includes new secret menu items you wouldn’t know to ask for. Social media is taking away the fun of having secret drinks and foods from your favorite restaurants like McDonald’s or Starbucks. These chains are likely to remove those items or make the popular ones a more permanent part of the menu if everyone is ordering them like they’re common knowledge.

There’s also the side of social media that isn’t based on facts. Some secret menu ideas may not actually exist. There’s nothing worse than going to order something new and the staff doesn’t know what you’re talking about. Some posts or trending menus need to be fact checked. Be sure you get your information from credible sources.

2. Classic Fast Food Burgers

Yes. The typical fast food burger isn’t going away, but it’s no longer the only option. As mentioned above, there is a rise in healthier eating that is helping usher in more meat substitutes. But aside from those alternatives, there are plenty of establishments highlighting other meat-based options like:


  • Chicken

  • Fish

  • Pork

If you’re going all in on a burger, it better be a slam dunk or a legacy item on the menu.

3. The All-Day Breakfast Craze

Having access to hashbrowns and breakfast burritos all day was a benefit everyone was crazy about. However, the all-day breakfast at most fast food restaurants is fading from view. McDonald’s stopped serving all-day breakfast in March of 2020 at the start of COVID to make things easier on staff and don’t plan to bring it back anytime soon. Taco Bell started offering breakfast in March of 2014, but never made the jump to all-day breakfast.

You’ll find that there aren’t very many fast food restaurants that offer all-day breakfast anymore and that’s due to the staff shortage. As of yet, there’s no word on if it will someday return or if some restaurants like Wendy’s will add breakfast items to their regular menu for an all-day breakfast option.

4. Super-Sized Dessert

Eating until we feel sick is a thing of the past. Though big desserts give our inner child eyes the size of the moon, our guts are turning. Giant, over-sized desserts are a thing of the past. Since more and more healthy eating trends are emerging, the sugar craze is ending for a lot of people. It’s more likely that when the dessert cart comes around, people will split a normal sized dessert and stay clear of the big and obnoxious death-by-chocolate cakes and ice cream.


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