Hockey Restaurant Promotion Ideas

/ Foodservice Tips, Restaurant Tips / January 29

Group of friends watching hockey at sports bar - Hockey Restaurant Promotion Ideas

Hockey is one of the most popular sports in the US and Canada, with many people waiting all year for their favorite teams to hit the ice. If you have a restaurant in an area where hockey is especially popular, it’s a good idea to get into the spirit and create some hockey-centric promotions to bring in those devoted fans. If you’re unsure of what to offer, take a look at these four hockey promotion ideas to try out at your restaurant.

Offer Discounts for Wearing Hockey Garb

Take a page out of Chipotle’s book and give a discount to all your customers who show up in hockey gear. Whether they’re wearing t-shirts, jerseys, hats or have gone all out with face paint, offer a 10%, 15% or more discount to patrons repping the local team. You can even make this an annual event during hockey season—especially if your team makes it to the playoffs.

Host Hockey Watch Parties

With the hockey season running from October to April or even June, there’s plenty of opportunities to host some watch parties of major hockey events. Let your restaurant become a hockey hub during important games like Hockey Day in Canada to the Stanley Cup to the Winter Classic. You can even create menu specials for these watch parties or offer incentives to people who reserve a spot early. Also, be sure to create a watch party calendar to post on your social media and website for everyone to check out.

Celebrate Hockey Week Across America

Run by USA Hockey, an organization dedicated to providing opportunities in the sport to youth programs, Hockey Week Across America partners with multiple NHL teams to give additional opportunities to youth hockey and celebrate the sport. This event usually takes place in mid-February in the US, with each day of the week sporting a theme. You can have your restaurant celebrate HWAA by participating in each day’s theme, or even hold a fundraiser for your local youth league. That way you can give back while also getting the word out about your restaurant. You can even offer discounts or a free appetizer to anyone participating in the event.

Raffle Off Hockey Memorabilia

The thrill of competition doesn’t have to be reserved for the rink—you can also have it in your restaurant! Collect any number of hockey-related memorabilia from your local team to raffle off to super fans. You can sell these at your restaurant during a big hockey game, as part of another promotion or throughout the playoffs leading up to the Stanley Cup tournament. Make sure you post about this exciting event all over your social media pages too, and give the option to purchase raffle tickets online. For added incentive, you can donate any portion of your raffle ticket proceeds to a local hockey league or business in need.

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