The holidays are here, which means it’s one of the busiest times of the year for your hotel. As your guests start making plans for the holidays, they’re going to need a comfortable place to stay and you’re ready to accommodate. Now’s the perfect time to capture the magic of the season and show what you can offer your guests during the most wonderful time of the year.
Here are five simple marketing tips to use for your hotel this holiday season.
Plan in Advance
Creating a marketing plan is crucial, especially during the holidays. The earlier you plan, and the more you plan ahead, the better prepared you’ll be for the holidays. During this planning period, come up with your marketing goals and how you and your team will implement these. This planning will set you up for success later on, and take a lot of the guesswork and worry for when December 1st rolls around.
An easy way to create your plan is to come up with a simple theme to implement in your marketing strategy and follow through in decorations, promotional material and so on. For example: choosing a basic color scheme like blue, silver and white with snowflakes is modern, season-appropriate and eye-catching, making for a memorable experience for your guests. Then bring this theme into every aspect of your business: from decorations in the lobby of your hotel, to your social media pages and website, in special cocktails and dishes and so on.
Offer Special Holiday Deals and Exclusive Packages
Everyone is looking for a good deal this time of year, so offering specials and discounted room packages will definitely catch the eye of your guests. Determine what the best deals are to offer as you create your plan for the holiday season, and make sure to display these on your website, social media channels and so on. That way, as people begin to shop around for a place to stay, they’ll find your stellar deals.
Another perk to offer guests are exclusive room packages. These are perfect for guests who are planning on staying on-property during the holidays, or for those hosting an event in your hotel. For example: you can offer a New Year’s Eve package that includes admission to your annual NYE bash, a free bottle of champagne and a discounted room for two.
Share and Promote on Social Media
While you shouldn’t neglect updating your website, your social media profiles are the perfect avenue for promoting and sharing all the fun and festive happenings that are going on at your hotel. Showcase everything from specials, deals, event and holiday menu items on your social media accounts, and encourage your followers to share, comment and like. You can even host a gift card giveaway on your social media accounts to generate further engagement.
Don’t Forget About Your Returning Guests
Catering to your regulars and previous guests during the holidays is an especially nice touch, as it’ll make them choose your hotel over others. You can make them feel welcome by offering them special pricing, free breakfast during their stay, a day at your in-house spa or a complimentary meal at the on-property restaurant. If you’re hosting holiday events like a New Year’s Eve party, extend a personalized invitation and include a free bottle of champagne as an added touch.
When marketing to guests who have visited your establishment in the past, inform them of the special pricing and maybe an additional incentive to tempt them to booking with you again.
Host the Hottest Events Around
Throwing holiday bashes and festive events not only makes guests want to stay at your hotel, but it also is a great way to get locals interested. Whether you’re hosting a Christmas Eve buffet dinner or, as mentioned previously, a New Year’s Eve party, you should market these to your clientele near and far. When you do advertise these festivities, you can offer additional perks and incentives; maybe every reservation you book before a certain date receives a special voucher to use later, or you have special pricing on a limited-time menu. No matter what sort of even you put on, this is a perfect opportunity to get the word out about your business and generate new leads and gain a larger clientele.